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How innocent’s Richard Reed Leads his People

September 12, 2012

Starting on September 12th, Richard Reed the founder of innocent smoothies will front a new business show on BBC Three called “Be Your Own Boss”.

Richard Reed from Be Your Own Boss and innocent drinks

innocent’s success is largely down to the way they hire and lead their teams

Richard knows a thing or two about growing a business – innocent went from an idea to a £100 million business in just eight years, and we took a film crew behind the scenes to see how they did it.  Alongside great products, quirky marketing and a steely commercial edge, innocent’s success is largely down to the way they hire and lead their teams.

They recruit and manage against five critical behaviours no matter what the role:

  1. Is the candidate smart?
  2. Does the candidate display energy?
  3. Can the candidate deliver results?
  4. Is the candidate curious?
  5. Can the candidate live the innocent values?

Once people are hired they are welcomed with open arms, including being taken out to lunch by a different member of staff every day during their first two weeks at work; then they have a one to one with their manager every week.  These simple initiatives can make a big difference yet are often lacking in larger businesses.

To find out more secrets to innocent’s success click here to watch and find our more about our film.

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