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Vodafone Fail to Make the Connection

February 21, 2012

If you’ve travelled on the London Underground recently you might have seen a series of posters featuring team building exercises.

Vodafone team building advertising

Smart phones might be clever but even they have their limitations.

Vodafone have launched an advertising campaign suggesting that with their service teams can connect without the need to spend time together.

We would challenge this assumption on the basis that whilst it is possible to convey information by phone it’s almost impossible to build trust.

Trust is the single greatest differential between good and bad teams and to build trust takes a combination of time, commitment, shared experience and common values.

Smart phones might be clever but even they have their limitations.

What are your thoughts?

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