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What the F?

March 20, 2015

Have you ever given a talk and wondered if your audience are really paying attention?

funatwork

Here’s an exercise that will put them to the test.

• Copy the phrase ‘FINISHED FILES ARE THE RESULT OF YEARS OF SCIENTIFIC STUDY, COMBINED WITH YEARS OF EXPERIENCE’ onto a slide.
• Before showing this to your audience tell them they must read the phrase and count how many letter Fs they see
• Show the slide for 15 seconds
• Most people will see three or four
• There are in fact six. Our brains skip the word ‘of’

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