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Teams are required to write, choreograph and film a TV commercial
for a well known product. Combines the need for the team to
think and work creatively, within a short period of time.
Strengths and weaknesses are highlighted when the finished
ads are screened at the end of the session.
Following an open discussion on what makes an effective commercial,
training is given in camera operation. The teams are then
given a variety of products from the same market i.e., soft
drinks, perfume or cars. Over a 90-minute period they must
write, perform and film their commercial in the knowledge
that they don't have the luxury of time to edit out the mistakes.
As the commercials are shown, each team is given an opportunity
to comment on the production qualities, with parallels being
drawn to real workplace issues.
Activities Include:
Creative script writing
Sourcing of props
Make-up
Camera operation
Acting
While this activity will produce great benefit on its own,
we recommend a facilitator to achieve best results.
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