“If only we were better informed” is a common complaint amongst employees, particularly in larger organisations.
An example of a recent film we produced for Treasury Wine Estates
Similarly managers often complain that their staff don’t seem to be ‘on message’ with the organisation’s products, values and operations.
For a company to grow and prosper it’s essential that everyone has a clear understanding of what the organisation does, how it does it and why. Newsletters, presentations and emails can work up to a point but rarely get our full attention, whereas a three minute film will not only inform but also inspire the viewer, resulting in renewed enthusiasm, a heightened sense of loyalty and a greater understanding of both their role and the wider organisation.
Years ago the prospect of making a film was seen as a costly and time-consuming exercise and even now many of us assume that digital effects are the preserve of Hollywood. Not true – the sequence above was made over a weekend using less than a dozen photographs, along with facts gathered from the businesses archives and emailed to our studio. When shown on a big screen at the annual conference and – later – repeatedly on employees’ desktops it has had a greater impact than any written or spoken words.
See more of the films we’ve produced on the corporate film production page on our website.