Posts for tag: Case Study

Leadership lessons from the LEGO success story

Over 70% of homes have at least one stray brick buried deep in a sofa or hiding in the dusty corner of a cupboard. With a net profit of 16.7bn DKK in 2025, LEGO is a serious business.

Alongside bacon and beer, LEGO is one of Denmark’s greatest exports, some might even say ‘Probably the best toy in the world!’. The LEGO phenomenon began in 1932 when Danish carpenter Ole Kirk Christiansen, who believed in the value of play, decided that the best kind of toys are those that can be built, and then rebuilt. Stimulating creativity and imagination, whilst developing character.

There’s much we can learn from LEGO as adults. The four letter name LEGO is derived from leg godt, meaning ‘play well’ in Danish, and ‘I study’ or ‘I construct’ in Latin. Underpinning the name is the company slogan ‘Only the best is good enough’. An admiral intention, but one that nearly led to the iconic toy’s collapse in 2004.

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How Balfour Beatty Play it Safe

Playing at CSR

When children’s charity Rainbow Trust wanted to engage with Lombard Financial Services, our Toy Factory Exercise was the perfect fit.  

The day began with Lynn (a family support worker) from Rainbow Trust sharing her experience of working with a family going through the crisis of child bereavement, and how she uses play therapy to engage with and support siblings….

Case Study: Corporate Branding & Change Management Team Event

HSBC Merchant Services would be changing their name to Global Payments in line with their US parent company. The process was part of an internal campaign and a full day was set aside for a management team event for the whole company to get everyone involved, excited and motivated about the name change.

Fresh Tracks was asked to develop a programme for this event, with content that reiterated the benefits of the name change and highlighted Global Payments’ mission and values. Above all it needed to be a fun activity that everyone would feel part of. This was a large scale programme with activities to run twice throughout the day, each time for over 200 participants….