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Posts for tag: conference organising

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Top 10 Conference Cock-ups

After 20 years of supporting conferences, we’ve heard some tales that will send shivers up a conference organiser’s spine. Here are a few we can share – there are several more that we can’t.

conference organisers

Don't be left red faced at your own conference - Take note of the mistakes made by others, below, and avoid embarrassment.

1. Theme
If an event has the word ‘annual’ in the title there’s a high chance it shouldn’t be happening at all. …

10 Tactics to Create Captivating Conferences

Over the years I’ve experienced some truly inspiring staff conferences, along with some that were as dull as ditch water.  The best manage to combine inspirational messages with sufficient activity to keep the audience bright and alert. 

Follow our tips below in order to make your next conference captivating and successful

Contrary to what speaker bureau would have us believe, it is possible to put on an outstanding staff conference without paying a premium for a celebrity to ‘motivate’ the crowd through the graveyard shift….

The Big Picture – Communicating Corporate Values

Finding genuinely effective ways to communicate change in a business can be a challenge. Emails get deleted, newsletters get recycled and live presentations are easily forgotten.

the IMAX cinema

Team building at the largest cinema screen in the UK

With this conundrum in mind Foster’s Group approached Fresh Tracks to come up with a team activity that would bring to life the launch of their new company identity – Treasury Wine Estates. The strategic decision to separate the Foster’s beer and wine business marked a major change not just in name but also in culture, as the company transforms from a general drinks business to a wine specialist.

As with any change there was a degree of cynicism ahead of the conference, especially toward some of the new values and language being used.

Fresh Tracks responded by creating a challenge…

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