Over 70% of homes have at least one stray brick buried deep in a sofa or hiding in the dusty corner of a cupboard. With 33% operating profit on sales of £2710 million LEGO is a serious business.
Alongside bacon and beer, LEGO is one of Denmark’s greatest exports, some might even say ‘Probably the best toy in the world!’ The LEGO phenomena began in 1932 when Danish carpenter Ole Kirk Christiansen, who believed in the value of play, decided that the best kind of toys are those that can be built, and then rebuilt. Stimulating creativity and imagination, whilst developing character.
There’s much we can learn from LEGO as adults. The four letter name LEGO is derived from leg godt, meaning ‘play well’ in Danish, and ‘I study’ or ‘I construct’ in Latin. Underpinning the name is the company slogan ‘Only the best is good enough’ An admiral intention but one that nearly led to the iconic toy’s collapse 10 years ago.