Starting on September 12th, Richard Reed the founder of innocent smoothies will front a new business show on BBC Three called “Be Your Own Boss”.
Richard knows a thing or two about growing a business – innocent went from an idea to a £100 million business in just eight years, and we took a film crew behind the scenes to see how they did it. Alongside great products, quirky marketing and a steely commercial edge, innocent’s success is largely down to the way they hire and lead their teams.
They recruit and manage against five critical behaviours no matter what the role:
- Is the candidate smart?
- Does the candidate display energy?
- Can the candidate deliver results?
- Is the candidate curious?
- Can the candidate live the innocent values?
Once people are hired they are welcomed with open arms, including being taken out to lunch by a different member of staff every day during their first two weeks at work; then they have a one to one with their manager every week. These simple initiatives can make a big difference yet are often lacking in larger businesses.
To find out more secrets to innocent’s success click here to watch and find our more about our film.