Yesterday, I co-facilitated a leaders’ conference in a woodland.
Not a hotel with a few trees around it, this was an actual woodland, with trees, leaves, knobbly roots and floral scents.

This was my eighth visit to Varn Fest. Each time this somewhat unconventional location has unquestionably enhanced the delegate’s experience. There’s something about being clear of man-made structures that frees the mind and seems to elicit an openness and vulnerability that no five-star establishment can achieve.
I wonder; if the location’s authenticity brings out similar qualities in those who attend. Many of those present didn’t need to network or develop their leadership skills, they’d carved out time to be there because Varn Fest is unlike any other management course.
It is honest, without ego; it feels safe to share dreams and fears. It is a place where people talk openly to peers and take time to reflect, alone. Yet it lasts just a few hours, this isn’t a multi-day retreat.
The woodland somehow enables people to unplug and switch from being encompassed by tech to being surrounded by trees. This was evident by how few people reached for their phones during the breaks and instead talked, meaningfully to their neighbour.
We spend significant time and budget on conference content, yet we rarely consider the influence the place will have on the event. The easy option is to choose the premium venue and overlook a place with real character.
Going forward, I’ll give more consideration to where I facilitate not just what and who.