Case Study: Corporate Branding & Change Management Team Event
HSBC Merchant Services would be changing their name to Global Payments in line with their US parent company. The process was part of an internal campaign and a full day was set aside for a management team event for the whole company to get everyone involved, excited and motivated about the name change.

Feedback: “Thank you for your help with our Brand Day. Your team were highly efficient and everything ran perfectly on time and as we had hoped it would.”
Fresh Tracks was asked to develop a programme for this event, with content that reiterated the benefits of the name change and highlighted Global Payments’ mission and values. Above all it needed to be a fun activity that everyone would feel part of. This was a large scale programme with activities to run twice throughout the day, each time for over 200 participants….











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