How innocent’s Richard Reed Leads his People
Starting on September 12th, Richard Reed the founder of innocent smoothies will front a new business show on BBC Three called “Be Your Own Boss”.

innocent’s success is largely down to the way they hire and lead their teams
Richard knows a thing or two about growing a business – innocent went from an idea to a £100 million business in just eight years, and we took a film crew behind the scenes to see how they did it. Alongside great products, quirky marketing and a steely commercial edge, innocent’s success is largely down to the way they hire and lead their teams.
They recruit and manage against five critical behaviours no matter what the role:…











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